"My rule was I wouldn't recruit a kid if he had grass in front of his house.
That's not my world. My world was a cracked sidewalk." —Al McGuire

Wednesday, September 01, 2010

Marquette owns the Internet

Marquette University kicked off the 2010-2011 academic year this week bringing us ever closer to Midnight Madness next month and a new season of Warrior basketball soon after. Timed to the opening of classes MU delivered its first installment of "Marquette Basketball: Revealed," a new all-access look at the MU men's basketball program hosted online. The inside looks at the team off the court are tremendous and the series promises to be one of the highlights of the upcoming season.

Let's be clear, no university in the country - BCS or otherwise - executes a digital media strategy as well as the Marquette University Athletic Department. Whether its the new-look GoMarquette.com, the participation of the department's leadership on platforms like Twitter, MU Athletics' own Twitter ID, the participation of student-athletes within social media domains, or the array of video updates and highlights, the university's commitment to invest in and execute a successful digital media program is unparalleled.

"Marquette Basketball: Revealed,"the latest example of the department's vision, will be a boon Buzz Williams as he continues to build the program. By controlling the virtual printing presses and realizing it has access to its own best sources of information (no kidding), the Athletic Department is building brand value for the program that was not possible just a few years ago. To use an overused phrase from years past on MUScoop -- "this will help recruiting."

No doubt.

Other items of note for the Marquette hoops fan:

....for old times' sake

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