Here's an article I never thought I'd see . . . Marquette being recognized as the benchmark for how to market a college basketball program. This article validates what many of us have noticed in the last decade -- MU is not only committed to big-time basketball, they are equally committed to providing a sense of excitement, pride, and owndership in the program to its key constituencies. Bravo, MU.
Here's the article by Lauren Reynolds at ESPN.COM, and a key excerpt.
Without a population in the millions to draw from (like other multi-sport cities), there are often more sporting options than fans. Attracting a consistent crowd for Marquette basketball games at the Bradley Center has been a lesson in creativity for the athletic department.