Evidently, the reason to release the schedule one day at a time is to drive additional traffic to the www.gomarquette.com website. In truth, the folks at Marquette do a pretty good job with their online content. Their video clips are great, so visit the website and click around.
That said, I still think releasing the schedule one day at a time has limited upside and more downside.
I've always been a fan of ripping the band-aid off right away instead of the slow pull. I like to jump straight into the pool instead of wading in slowly. Basically, it's my preference to get the unpleasantness over with as quickly as possible. And let's face it. Almost always, the non-conference schedule is some level of unpleasantness. This portion of the schedule is not the reason that people buy season tickets. In fact, griping about the non-conference schedule is somewhat of an annual ritual amongst Marquette fans.
Therefore, I found it weird (at best) that Marquette has insisted on releasing the schedule one game at a time. Today's announcement is that Marquette is going to open up the season with...
I guess the logic is that we get an entire day to focus on each opponent. Maybe this gives each team on the schedule an opportunity for a further analysis. Perhaps Centenary gets their time in the sun. Who knows? Maybe the non-conference schedule is a treat to be savored slowly and enjoyed, instead of unpleasantness and pain. Neat... their nickname is the Gents.
Or, we can find out that Centenary was 8-23 last season in the Summit League, with a Pomeroy Rating of 246. We could also do a little digging, and find out that their best Pomeroy Rating was back in 2004, at 181. Since then, they've been 316, 317, 248, and 279. Instead of being a savory morsel, Centenary is truly just another bad team Marquette will play because the economics dictate it. Now, for an entire day for two weeks, we get to focus on each portion of the non-conference schedule being bad.
I appreciate the desire of Marquette, or any organization, to experiment. In general, their coverage is outstanding (like last year's video clips). But a good chunk of the schedule is already out there in draft format on the Wiki. Not to mention that Wisconsin has already posted their schedule (by the way, we play them on Dec. 12th). We even provided more info a few weeks ago. Why not just release the whole thing all at once? Is there that much suspense to find out what Friday or Saturday in December we play Seattle?
Like a ritual of late summer, Marquette releases the non-conference schedule, and then the Internet breaks out with complaints. It usually goes as follows:
- Defender - all major programs play some number of crap teams for non-conference schedules
- Season Ticket Holder - yeah, but I'm the one shelling out $XXXX(X?) to watch this junk
- Rinse and repeat as necessary.