A few weeks back, Marquette announced their new Golden Eagle logo, and we at Cracked Sidewalks have been remiss in mentioning it.
You may have received an email from Marquette's Connections alumni newsletter that displayed the new bird, suggesting a visit to the online Warrior Shoppe to purchase new logo items.
One MUScoop poster has a high quality rant about this subject, in that, this new logo roll-out has missed an opportunity.
The online store does have seven items for sale with the new bird, but all of them are children's wear. He said it well, so I'll quote him here:
In the last four years, Marquette has had three "events" that they could have used to connect with alums and market merchandise (which gets their name out there). First, the Final Four; second the introduction of the new MU logo and now this new Eagle. In the first two, I never received anything from Marquette in the mail offering merchandise. Now they seem completely unprepared to roll out the new Eagle stuff.
I still receive 2-3 full color catalogs (50-60 pages) from Notre Dame every year just because I bought my dad something from their store about 10 years ago. Marquette sends nothing, even when they have significant events that would warrant a mailing.
They're missing great opportunities to sell merchandise on a regular basis. I understand that a lot of people would never consider purchasing something with the new logo, but why not send a 12 page catalog with six pages of new stuff and six pages of non-Eagle merchandise?
I think people in other parts of the country who have a hard time finding MU gear would love it. I know I would.
I think that's well said. I realize mailings cost lots of cash, but at a minimum, a postcard announcement pointing alums to a well stocked website could do tremendous things.
Beyond the marketing issue, I'll say I like the new, meaner, logo better than the old one. -- If eBay ever runs out of Warrior shirts, I'd totally consider thinking about buying one of these!
It has been suggested that Southern Miss has a nice gift shop with plenty of items with our new logo!