The death march for old media continues

OK........so just a week or so after Todd Rosiak convinced his recalcitrant editors at the Milwaukee Journal-Sentinel that a blog was a vital addition to coverage of Marquette basketball, ESPN has just pushed the envelope even futher.

In case you missed it, ESPN purchased the well-read and previously independent (and non-commerial) True Hoop basketball blog. Henry Abbott, True Hoop's founder and writer will join ESPN.

Wow. The WWLS bought a non-commerical blog. Value out here is calculated differently, eh?

We knew the death of newspapers and magazines was inevitable -- and now it looks like TV won't be enough either. Not even for the Worldwide Leader. As Joe Trippi said, the revolution will not be televised. How right he was.

Congratulations, Henry!!